Smart Words: “Learning to choose is hard. Learning to choose well is harder. And learning to choose well in a world of unlimited possibilities is harder still, perhaps too hard”.” – Barry Schwartz

Smart Tactics: There seems to be an endless line of gurus, lead peddlers, and apps all claiming to be the next best thing in our lead generation pursuits.

Unfortunately, when I work with agents, they’re frequently stuck in indecision. They have a ragged pile of apps and lead sources that are mostly underutilized.

They kinda set them up, they kinda work them, they get varied results, and decide to spend a lot of time not working leads.

They don’t have a good lead generation, cultivation, and conversion process.
They have a Frankenstein process.

I get it. I’ve been a solo agent trying to figure out how to build my own lead machine, all while trying not to go broke. I’ve been a team leader trying to figure out how to provide leads to my agents and help them design their own lead generation methods. It’s tough.

Having an overwhelming amount of choice in how to create and grow our businesses doesn’t help either.

The truth is, this business is hard. Building a big, sustainable business takes time and consistent effort.

That’s why I get really frustrated when I see those B.S. ads on Instagram and Facebook where another guru is telling me how easily they’ve generated bajillions of dollars in real estate sales… all while sipping coffee in their jammies.

I know it’s not true, but some part of me still holds out hope that someone figured out how to do this easier. I bet you feel the same way.

Then I remind myself: the only way to the top of the mountain is to keep putting one foot in front of the other. So I get back to work refining what I have instead of looking for the next silver bullet.

So here’s my advice for this Tuesday:

Pick your most profitable lead source right now.

Look at your process for generating or receiving new leads.
How can you improve it? How can you do more, do better, and do consistently whatever is currently working?

What happens when the new lead comes in?
What happens after that?

How well are you educating or interacting with that lead?

What would need to happen for you to double your lead volume from that source?

As you know, my specialty is sales scripting and dialogue. It’s my gift. I love teaching salespeople how to get better results by improving what they say and what they ask.

So once you get your best lead source optimized… take a look at how you are engaging. Look at what you’re saying and decide if it could be better—more persuasive, less salesy—while getting better results in fewer conversations.

When you’re ready to sharpen HOW you convert those leads… come to my next UNSCRIPTED Masterclass and learn the expert strategies for your specific lead source.