Let’s tell the hard truth.

Right now, the housing market is broken. It is at a 30-year low.

According to the National Association of Realtors (NAR), existing home sales flatlined at a multi-year pace of just 4.06 million transactions (normal markets are 5.7 million). That means fewer people are buying and selling homes than they have in a very long time. 

There are over one million missing sales this year compared to a normal market.

Because of this, a lot of real estate agents are…frankly…broke.

The Sad Math

There are a TON of licensed agents out there.

But here is the scary part: modern transaction data shows that almost 85% of all agents closed zero deals or just a couple of deals this past year. 

Most agents are surviving on fewer than 4 transactions total.

Their money is gone. Their credit cards are maxed.

They can’t afford to stay in business much longer. 

Because license renewals lag behind housing market drops by about 24 to 36 months, the true impact is hitting now. 

Based on this transaction drought, industry analysts confirm that at least 250,000 agents will fail by 2027.

Will you be one of them?

Stop Looking for Magic Bullets

When people get scared, they do silly things.

They look for an easy way out. 

They listen to online gurus who promise to save them.

And those gurus, who need your last few dollars, are coming up with shiny new things to sell you…like AI tools and training.

They tell you that a computer program can do your sales and marketing job, find you leads, and get them to hire you while you sit in your jammies and sip coffee.

That is a lie.

• A computer can’t build rapport.
• A computer can’t push to get an appointment.
• A computer can’t walk a buyer through a house.
• A computer can’t look a seller in the eye and make them trust you.
• A computer can’t deal with a difficult coop agent.
• A computer can’t close a deal.

There is no magic bullet. 

You just have to do the real work.

You have to find, talk to, convert and retain real people.

3 Things You Must Fix Right Now

If you want to keep your business alive, you need to check three things today.

1. Your Leads

What lead sources are you working right now?

Are you getting enough of them?

And most importantly, are you working them consistently over a long enough time period?

The agents who fail never invest in developing a consistent and profitable mix of leads. They get a lead source, they kinda try it for a week, they get bored, and then they quit. That is how they go broke.

You can’t survive on just one lucky guess. 

You need 3–5 core lead sources that are profitable and consistent.

2. Your Words

What do you say when you call a lead? 

What do you text a prospect?

Here is the hard truth: you are probably 2 to 3 times worse at talking to leads than you think you are.

You are either winging it because you’ve never had professional, proven sales training. Or you are using some version of old, outdated and robotic scripts. 

That’s why most leads (if they answer at all) push you off the phone or  hang up on you. 

If you sound like a salesperson, you lose the prospect. 

You need to learn how to break the ice, grab their attention and create a real conversation.

3. Your Offers

What do you give your leads so they want to talk to you?

If your only value to them is asking, “Are you ready to buy or sell a house right now?” you are losing. 

Most leads are not ready yet. 

You need to offer top and middle of funnel incentives to bring leads in and keep them engaged before they are ready to meet with an agent.

What Is Your Next Move?

The housing market is not going to get better tomorrow. So, you have to get better today.

Let’s fix your business together.

Click here to apply for our private 60 Minute Real Estate Troubleshooting Session