Smart Sales Coaching was founded back in 2016 with the goal of improving the real estate lead conversion training and skillset of individual agents, ISAs, and teams. Our program is based on methodologies and tactics that have been proven in the field and used extensively by our founder and owner, Dale Archdekin.
Dale has about 16 years of experience in the real estate world and is a lead conversion expert. He was originally born in the Midwest and currently resides in the suburbs of Philly. He partnered to build the #2 team in his area and led the Top 5 KW Megan team to many years of success. Dale started selling real estate in his hometown Philly. He was primarily a listing agent, but really was a hardcore prospector - living in the world of consistently calling expired, FSBOs, and doing cold prospecting every day. Later in his real estate career, Dale had an idea to create an ISA department. Through trial and error, he cracked the code. He built a successful ISA department and scaled his company from 5 agents and 100 transactions per year to 30 agents and 650 transactions a year. He had developed a repeatable process that allowed him to take a stranger off the streets with no real estate experience, combine them with an average lead mix, put them through his training, and produce 60 transactions for the team within their first 12 months. He has a passion to help others become beasts in objection handling and generating more business. That’s why he founded Smart Coaching & Training and created its flagship course, Conversion University.
"I developed training materials that allowed me to take a stranger off the streets with no real estate experience, combine them with our average lead mix, put them through the training, and have them produce 60 transactions for the team with their first 12 months."
~ Dale Archdekin, Founder
Set Appointments and Nurture Relationships that Will Turn into Closings!
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Tune into the Ca$h Call Podcast every week at 3pm EST and participate LIVE as Dale Archdekin and Brian Curtis review REAL calls to leads & share the hottest tips out there to turn you into a lead conversion MACHINE!
Dale has about 16 years of experience in the real estate world and is a lead conversion expert. He’s originally born in the Midwest and currently resides in the suburbs of Philly. He partnered to build the #2 team in his area and lead the Top 5 KW Mega Team to many years of success. He started out selling real estate in his hometown of Philly. He was primarily a listing agent, but really he was a hardcore prospector living in the world of consistently calling expires, FSBOs, and doing cold prospecting every day. I developed training materials that allowed me to take a stranger off the streets with no real estate experience, combine them with our average lead mix, put them through the training, and have them produce 60 transactions for the team with their first 12 months.
Randy started working in the Real Estate industry in 2004 in Lake Tahoe, California. I got my Real Estate license in Maryland in 2012. He's been everything from a ISA for one of the Top Expansion Teams with Keller Williams, Solo Agent, and Team Leader.
Rachel is a top-producing agent from California and one of the best coaches in the country; alongside her team in San Diego, Rachel has had the honor of helping 500+ families this year to buy or sell a home in San Diego and Riverside Counties.
Manny Becerra, a seasoned real estate expert, elevates agent performance through personalized coaching. Specializing in lead gen, prospecting, negotiation, and client relations, Manny empowers professionals with innovative methods, fostering success in a competitive market.
I have a passion for real estate and offer value by taking an analytical approach, using market statistics and trends to assist you in making the most informed decisions and help you increase the number of appointments you set and the leads you convert!
I am a seasoned sales and marketing professional with a track record of success with globally recognized companies. Through a combination of my passion for connecting with clients, achieving a depth of product knowledge and a tenacious commitment to the sales process.
Cain is a top-producer and Agent with his sights set on knocking your sales out of the park. Cain specializes in training agents and individuals on the subtle nuances on negotiation.
