Smart Words: “if all you have is a hammer, everything looks like a nail” – Abraham Maslow AKA Maslow’s Hammer from The Psychology of Science, published in 1966.

Smart Tactics: There are two ways to improve your lead quality immediately…money and skill.

When I got started…I had NO money…so I HAD to develop my skill. I learned very quickly that the better I became as a sales person, magically, the more opportunities to sell real estate presented themselves. I started in this business with no sphere of influence, no referral partners, no past clients to draw from, and no money to buy leads. The only thing I knew was cold calling from a previous job. Cold calling sucks…I won’t even try to B.S. you about that, but it’s a VERY valuable teaching tool. The evidence that sales skill makes an incredible impact on results is the easiest to see in cold calling. To be able to call a complete stranger, out of the blue, break through their resistance, hook some spark of interest or curiosity in them, cultivate that spark into an ember of desire, then bring that desire all the way to an agreement for a meeting, is simply magical. HARD as hell, but MAGICAL when it happens.

That is all about skill. Anyone can do it if they learn the techniques, practice them enough times, and then have enough conversations to give them a statistical advantage.

I am NOT telling you to cold call…it still sucks.

But I am telling you that your results; how many people text you back, email you back, return your phone call, stay on the phone with you, agree to meet with you, and ultimately work with you instead of someone else is most directly impacted by your own sales skill.

The FASTEST way to improve your lead quality is to improve your own sales skills. The BEST way to find more ready, willing, and able buyer and seller leads is to first improve your own sales skills.

HOW can you improve your skills?

The fastest way…find someone who has done it and get them to teach you. A bit slower, piece together free training from the internet. The slowest, through trial and error on your own (like I did).

I wanted to figure out how to pack this email with value for you, so even if you never work with us…I want to give you this advice: improving your sales skills (spoken and written) will make you a fortune, faster and for less money and time than you would otherwise have to invest if your sales skills are average or even poor. If your leads suck…start with you.

Smart Offer: Based on my experiences, I’ve designed a massively impactful sales skill training that will change the way you communicate IMMEDIATELY and it takes less than 1 hour. It’s called the Appointment Accelerator. We only offer a few of them per week because we have a small team. Get on the list for one, and you’ll thank me later.

Click here to find out more about our Appointment Accelerator training.

Always get smarter,

-Dale

P.S. Watch for the next email, and I’ll show you how to improve your consistency (in your sales activities).