As a real estate agent, summer is a crucial time for your business. Spring might be a little crazier in terms of how much volume you’re moving, but the summer season can often be a bigger challenge. It is still one of the busiest times of the year, and there are also a lot more pulls on your time. Summer means vacations, time with the family, and kids all around the house, just to name a few. And in addition to that, what you do in the summer also determines how much business you’ll have to hold you over during the fall and winter months.
So how can you make the most of the summer season? How can you make sure you’re generating enough business for right now AND filling your pipeline for the fall and winter? Here are some summer real estate marketing tips that may help.
Participate in Local Events
The great part about summer is that there is typically a lot of things going on in the communities that real estate agents work in. There are parades and festivals, 4th of July celebrations, farmers markets, camps, concerts, and much more. Reaching out to your local chamber of commerce or church is a great way to sponsor events or in some way get involved. Doing so will help you build or deepen connections with your local community, get your name out there, and help you draw in new clients. Events can be some of the most valuable summer real estate marketing opportunities!
Create a Referral Program
Happy clients are another one of the most powerful tools at your disposal. A key summer real estate marketing tip for agents is to create a formal referral program. To start, ask your current and past clients what a valuable or compelling reward would be that would make it worth it for them to refer business to you. Maybe a gift card to a local store or restaurant, something useful for their home, or just some other type of gift. Once you have the reward in place, create a page on your website that shares the details on the program, and send out an email explaining how it works to get started. Encourage your current clients to pass on your website or business cards to potential new business.
Improve Your Website SEO
Summer is when you are beefing up your business to take on the colder months, and a big part of that is your website. Your site should be a lead generating tool that brings people to your business. But it can only accomplish that if Google and other search engines actually show it to people. Whether you hire an SEO company or put in the work yourself, what’s crucial is to target the right keywords and consistently add new content to your site. You also want to make sure it’s mobile friendly and loads quickly.
Build Up Your Blog
Consistently adding new content to your website is very important for improving SEO. A key summer real estate marketing tip for your business is to beef up your blog. Talk about summer events in your local community, new businesses, how the local market is doing, client testimonials, and more. It’s a good idea to do a combination of both video and written blog posts on your site.
Try Out Google Local Service Ads
Google Local Service Ads (LSAs) are a subset of Google Ads designed specifically for service based businesses. Their goal is to provide searchers with enough information directly from the ad for them to contact the business through Google. Unlike normal Google Ads, which are pay-per-click, Google LSAs are pay-per-lead, which means you would only pay when a person provides their contact information through the ad or reaches out to you via your ad.
It could be worth it to throw Google Local Service Ads into your paid advertising mix as a way to get your name out there, build up your database, and beef up your business during the summer months.
Focus on Video
Another key summer real estate marketing tips for agents is to take full advantage of video. Summer means beautiful weather and great looking properties. Make videos of your listings, do outdoor videos with your clients, show your neighborhoods, and share personal videos of yourself, whether it’s your kid’s sports game, taking part in a community event, or patronizing a local business.
In addition to these summer real estate marketing tips, you should also improve your sales skills, so that when your marketing brings in leads, you can actually convert them. Click here to see how.