Test Your Core 4 
Double Your Appointments!
The Core 4 Sales Skills
Drive Your Appointments
The Core 4 Sales Skills directly control your ability to book highly qualified buyer and seller appointments on demand. You can test yours on Zoom with our professional sales trainers for FREE. Get actionable tips to double and triple your weekly appointments! Book your time below.
What are the Core 4 Sales Skills?
The Core 4 are the most critical skills every sales person needs to have productive sales conversations. Whether it's with past clients, a new open house lead, portals, internet leads or even cold calling a neighborhood. The Core 4 cover your ability to enter a conversation. Direct the conversation effectively, overcome obstacles, and then logically close the prospect for a buyer consult, first showing or listing appointment.
The Core 4 Assessment Tests Your:
- Introductions: How well you enter the convo.
- Objection Handling: How you handle objections.
- Value Proposition: WHY a buyer or seller should work with you.
- Logical Close: How LIKELY a buyer or seller will meet with you.
Who is Smart Sales Coaching?
We were founded in 2016 by Dale Archdekin. Dale and partners successfully scaled their team to 650 transactions and secured the #5 KW Mega Team position.
He's originally born in the Midwest and currently resides in the suburbs of Philly. He started out selling real estate in his hometown of Philly. He was primarily a listing agent, but really he was a hardcore prospector living in the world of consistently calling expireds, FSBOs, and doing cold prospecting every day.
Later in his real estate career, Dale had an idea to create an ISA department. Through trial and error, he cracked the code. He built a successful ISA department and scaled his company from 5 agents and 100 transactions per year to 30 agents and 650 transactions a year.
He had developed a repeatable process that allowed him to take a stranger off the streets with no real estate experience, combine them with an average lead mix, put them through his training, and produce 60 transactions for the team within their first 12 months. He has a passion to help others become beasts in objection handling and generating more business. That’s why he founded Smart Coaching & Training and created its flagship course, Conversion University.