Key Real Estate Agent Tips for Winter
If you’re a real estate agent, then you know that the winter months are often the slower months. But, like most things in life, the winter in real estate is what you make of it. The biggest mistake that agents make is thinking that they cannot generate and convert new business during the colder months, or that they don’t use the downtime that they do have to the fullest effect.
Real Estate Agent Tips for Winter: Don’t Sit on the Bench
One of the most important real estate agent tips for winter is to play like a champion. What that means is don’t let the perception of winter being slower keep you from going out and getting new business. People still are moving—they’re downsizing, they’re getting new jobs, they’re responding to life changes. On top of that, there are some clear benefits to buying and selling homes in the winter. Namely, that there is less competition from other buyers and sellers who think the winter is a real estate dead time.
The sad truth is that if agents or companies are lacking business in the fall and winter, it’s because they did not put in the work during the time leading up to that time. In other words, they did not build an effective real estate pipeline. And I’m sorry to say that those agents have no one to blame but themselves.
Because there might be less business in the winter, but there is still a lot to be had. So, keep pushing. Keep building your pipeline. Keep chasing down leads.
If Your Pipeline Is Lacking, Take Steps to Improve It
If your pipeline looks like it’s running dry, then the best real estate agent tips for winter that I have is to fill it back up.
- Reach out to past clients for referrals – Past clients are a great way to generate real estate leads to put into your pipeline. Since they’ve worked with you one-on-one, they are a reputable source that other people they know can trust.
- Be active on social media – Lots of people are on social media during the holidays, and during the winter in general. Use the slower winter months (if they are slower for you) to up your social media game. Start posting videos of you and your family, of your current clients, and other activities in your day to day work or personal life.
- Take a look at all your real estate marketing – In addition to social media, one of the best real estate agents tips for winter is to check out your current marketing activities and how they can be improved. Do your emails need to be refreshed? Is there a drip campaign you can implement when the New Year begins? What types of social media ads are currently working for other agents in your market?
The Bottom Line Is this: DON’T Slow Down
It’s fine to take a little break around the holidays and enjoy time with your family, but don’t look at the entire winter as a time to take a break. In fact, the winter is a time for speeding up. One of the best real estate agent tips for winter is to make the calls, send the emails, get in touch with old leads, talk to your network, shore up existing systems in your business.
Always be thinking: what can I do TODAY to set my business up for more success now and in the spring market?
If you’re feeling the stress because winter is here and you haven’t been working on your pipeline or lead generation, then we’ve got a solution for you here at Smart Inside Sales. Our Build Your Pipeline program is weeks in which you’ll learn all the skills, techniques, and strategies needed to build a predictable, reliable stream of new business.