Our Founder Dale Archdekin's Story

Dale has about 16 years of experience in the real estate world and is a lead conversion expert. He was originally born in the Midwest and currently resides in the suburbs of Philly. He partnered to build the #2 team in his area and led the Top 5 KW Megan team to many years of success. Dale started selling real estate in his hometown Philly. He was primarily a listing agent, but really was a hardcore prospector - living in the world of consistently calling expired, FSBOs, and doing cold prospecting every day. Later in his real estate career, Dale had an idea to create an ISA department. Through trial and error, he cracked the code. He built a successful ISA department and scaled his company from 5 agents and 100 transactions per year to 30 agents and 650 transactions a year. He had developed a repeatable process that allowed him to take a stranger off the streets with no real estate experience, combine them with an average lead mix, put them through his training, and produce 60 transactions for the team within their first 12 months. He has a passion to help others become beasts in objection handling and generating more business. That’s why he founded Smart Coaching & Training and created its flagship course, Conversion University.