Why You Need to Use Real Estate Drip Campaigns
As a real estate agent, email is one of the most powerful tools that you have at your disposal. It’s the best way to get your name and company in front of clients, keep you top of mind for prospects, and remind people of why they should work with you when it comes time to buy or sell their home. Plus, it’s one of the most cost effective forms of real estate marketing, with an ROI typically in the thousands of percent.
One of the most effective forms of email marketing is real estate drip campaigns. In this article, we’ll take a look at how these types of campaigns work.
What Are Real Estate Drip Campaigns?
Real estate drip campaigns are series of automated emails that are sent out to specific groups of people or to people who take a specific action. They generally include a cadence of messages that you set up and which are triggered to be sent out when defined conditions are met. For example, you can run an email drip retargeting campaign that goes out to people who have engaged with a Google or social media ad you’re running. Campaigns can also be triggered if someone on your email distribution list visits or clicks a specific area on your website.
Another common form of real estate drip campaigns are emails that serve as a general touchpoint for your brand. These campaigns are typically set up with an email every week or a few times a month that give updates on the market, talk about your services, and provide tips and best practices for buying or selling a home. What these campaigns do is keep you top of mind for the people on your email distribution list and establish you as an expert in the field.
Top Benefits of Implementing a Real Estate Drip Campaign
The ultimate benefit of running a drip campaign is that people will think of you for their real estate needs. Here’s why this will happen:
- Targeting specific people – Segmenting your email distribution list and sending out a series of messages relevant to particular people help you reach the right people at the right time. For example, one campaign to buyers and one campaign to sellers. You can also have a list segment and campaign for people who have longer buying or selling timelines of six months or more.
- Nurturing leads – Setting up a real estate drip campaign, or several campaigns, ensures that your company is getting in front of your customers and prospects. Doing so reminds customers that you exist, tells them what you offer, and encourages them to sign with you.
- Show your expertise – In addition to advertising your services and capabilities, your real estate drip campaigns can also highlight your knowledge of your industry, causing clients and prospects to think of you as their go to source for information and help.
If you want to reap the benefits of real estate drip campaigns, but you don’t know where to start, check out this other article of ours. It covers the nuts and bolts of getting started and what type of content to use!
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