How Real Estate Agents Can Hold Themselves Accountable
calendar January 30, 2024

How Real Estate Agents Can Hold Themselves Accountable

The real estate industry is a tough industry to be in. So difficult, in fact, that most people who become real estate agents switch jobs within a couple years of starting. In other words, this career choice is not for the faint of heart. If you are going to survive and thrive within it, then you have to find motivation within yourself and be able to hold yourself accountable.

Real Estate Agents Work for Themselves

One of the primary benefits of working in the real estate industry is that you are able to be your own boss. You might work with a team, but you are largely building your own business. You set your own hours. You work as much as you have to in order to bring in the income that you need to support your lifestyle.

But the thing is, that type of freedom and flexibility comes with a lot of responsibility. There generally won’t be anyone breathing down your neck or making sure you are doing everything you have to do to be successful. In other words, there isn’t someone there to hold you accountable to do your job.

You have to motivate yourself and hold yourself accountable.

Think about Your Goals

Accountability begins with motivation. So, you need to ask yourself, why are you a real estate agent? What does your career do for you and mean to you? Because, ultimately, it’s not just about helping people buy and sell houses. Holding yourself accountable and improving your real estate business is a means to an end for:

  • A better life for you and your family
  • More resources to hire more people
  • Setting yourself up for success in retirement
  • Means more flexibility and freedom

The best form of accountability comes from a personal drive and desire to get where you want to go. You have to determine your “why”.

Put the Right Systems in Place

Having the correct systems makes it a lot easier for real estate agents to hold themselves accountable. For example, you should be using a real estate CRM to record your lead generation activities. That way, you can provide yourself with a record of how you are performing that week or month. When you are constantly hitting all your numbers of calls and meeting goals, you will be energized to keep the momentum going. You should also block out time on your calendar for activities like lead generation and lead follow up.

Real Estate Agents: Don’t Try to Do It Alone

Being a real estate agent can feel lonely. Again, with more freedom and flexibility comes more responsibility and, oftentimes, the feeling that you are on your own. But one of the best ways for real estate agents to remain focused and hold themselves accountable is to have a support system.

Talk with other agents at your brokerage. Share with them what you are working on, the trouble you are having, and when you have a win. Just talking with similar individuals on a daily basis can make all the difference when it comes to both motivation and accountability.

Get a Real Estate Coach

Lastly, one of the most effective things real estate agents can do to hold themselves accountable is to find a real estate coach. They’ll help you make a plan for your business, and they’ll guide you through all the ups and downs while making sure you stay on top of lead generation and skill building. It’s the surest way to get built-in accountability and achieve higher production levels during any time of the year.

Are you ready to hold yourself accountable and 5x your lead conversion numbers? Join our Conversion University Bootcamp program! It will help keep you motivated and focused, so you can set more appointments and nurture relationships that turn into REAL CLOSINGS.

Check it out by clicking here.


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