What It Means to Be a Real Estate Agent - Smart Sales Coaching
calendar April 23, 2019

real estate agent business

What It Means to Be a Real Estate Agent

Building your own real estate business will be one of the most difficult but rewarding journeys you’ll go through in your life. From the day you start out as a solo agent to the day when you are running an entire team, there’s never a shortage of challenges, new situations, variety, and excitement. It’s a certain type of person that is willing to put themselves through the trials and uncertainty that often comes with being a solo real estate agent.

You Are Your Real Estate Business

Anytime you are creating a business of your own, it takes courage. And that’s exactly what you are doing as a real estate agent. It makes no difference if you have aspirations to eventually build a real estate team or not—even if you are on your own, you are a business.

What does this mean?

Building your own business is extremely rewarding and can have some very appealing perks. You get to be your own boss, you get to set your own schedule, and you’re not bound by an hourly wage or some corporate-dictated salary range. It is the essence of having full control over your career and your life, and gives you the freedom to create opportunities for yourself. When striking out on your own and having your own real estate business, you have full agency—things don’t happen to you anymore, you happen to things.

The flip side of all of this is somewhat less glamorous, but can be even more fulfilling.

You get to be your own boss. Being the big man (or woman) that makes decisions means that you are also in charge of building your lead list, maintaining your client’s needs, networking relationships, marketing your business, and managing the day-to-day office needs. This is all in your hands. If you’re a real estate agent and you skimp out on any of these areas, your real estate business is not going to make it very far.

You get to set your own schedule. It’s true real estate agents work flexible schedules, but what that also means is that you are going to be working when most other people aren’t. You won’t have the mundane 9-5, which is awesome, but you will most likely have to work and take appointments in the evenings and on weekends. If a client calls and needs something, most likely you’ll have to drop whatever you are doing to assist them.

You control your income. Many people are attracted to the real estate industry because there is huge income growth potential. But in the beginning, the direction of your cash flow is going to be out. Making your first sale is going to take some time and work and, depending on your market, you may consistently experience a famine-feast situation.

In spite of all the obstacles, your perseverance, your persistence—all of the qualities that drew you to real estate in the first place—will bring you through successfully. The real estate industry is one where a single big sale can change your life forever. Where, once you develop a consistent lead generation system, you truly can control how much you work and how much money you earn.

This means you will be able to both build the life you want to live, while actually living your life at the same time. Spend time with your family and earn the income you want.

You’re Not Alone: Improve Your Real Estate Business

The challenges are many, but they are not insurmountable. Real estate coaching and lead conversion training can help lead you down your path from 9-5 to freedom, and from a beginner agent to a seasoned veteran. Great real estate training and coaching can lend insights into the best ways to market your business, create a steady stream of qualified leads, and how to actually turn leads into clients on your phone calls.

Our real estate lead conversion training, Conversion University, is designed specifically to support real estate teams in leveraging critical lead conversion training using the most updated and cutting-edge techniques currently employed by the top teams across the country. C.U. covers scripting, dialog, objection handling, and closing skills.  The course also includes how to receive, manage, and categorize leads so they don’t get lost in your CRM.

Our coaching has a simple mission: to empower real estate team leaders, their agents and staff to grow their capacity for communication, accountability, and leadership to their highest possible levels.  These three areas are the keys to fulfillment in business and often in life as well.

Being a solo real estate agent doesn’t mean you have to do everything yourself. Coaching and training can help you fill in the gaps of your real estate business and get you close to truly being your own boss, setting your own schedule, and having control over your income.


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